Filled Under: Global SEO
Everyone is Mobile – You may make more money trying MOBILE PPC!
Mobile paid search is relatively new on the scene, but it will likely see a rise in popularity with the increasing growth of mobile devices. Worldwide mobile search advertising spending for this year is expected to be more than $596 million, which is up from the $243.7 million statistic from last year.
Anyone can do mobile PPC, even without a mobile website. You can send users to Google Maps, YouTube, the App Store, and Android Store, and this promotes applications and generates more revenue.
If your website is not “mobile-friendly,” now is definitely the time to equip it with mobile capabilities. You do not have to create an entirely different website, but you do need to integrate mobile into everything you do in order to get the most return. Instead of a mobile site, you can create a handheld style sheet that takes your existing pages and gives them different rendering instructions. Once created, you can test and tweak it on mobile devices to see if it operates to your desire.
Just remember that mobile users have a different search intent than standard Web surfers and you have to be sure that you can accommodate their needs.
Tips for Local Business SEO Goals. Why pay for global SEO when you only need local SEO!
Local Search Engine Optimization is much cheaper and easier than global search engine optimization.
Local SEO marketing for local websites
If you have a local website for a business operating in a specific geographic area, you don’t need a global SEO program.
A local website is one that has no need to target visitors from around the world. For instance, if you run a salon, restaurant, automotive repair or any type of retail store or local business service, your SEO plan needs to target specifically local searchers.
A global hair stylist such as Lisa Marie Owens might seek rankings for “Upscale Hair Stylist” competing against “upscale hair stylists in the entire web. However if Lisa Owens has a local salon such as Lisa Marie Owens Salon then she might need search engine optimization for “Lake Worth Salons, Palm Beach Salons, or Upscale Lake Worth Salons”. There is a big difference in the amount of competition between the two search terms, therefore also in the amount of SEO effort and in the amount of cost for you.